Sustainable Partner Spotlight: Birch Babe

Sustainable Partner Spotlight: Thoughtfully chosen Canadian brands we proudly partner with, led by real people, guided by shared values, and committed to low-waste living.

Birch Babe Skin Food, a deeply nourishing, all-natural moisturizer for face and body, made in Canada with thoughtfully chosen ingredients.

Proudly Canadian, Thoughtfully Made

Birch Babe is a Canadian, family-owned clean beauty brand crafting award-winning skincare, body care, and clean beauty essentials in Ontario. Built on the belief that effective self-care doesn’t need to be complicated, Birch Babe focuses on confident, uncomplicated routines made with ingredients you can trust.

From nourishing face oils and mineral sunscreens to gentle cleansers and botanical body care, Birch Babe products are designed to support everyday wellness while keeping environmental impact in mind.

Left to right: Lindsay Irvine, Debbie Alger, and Kelsey Irvine the mother-daughter team behind Birch Babe. The brand began as a passion project by Debbie Alger, inspired by transformative travels and a desire to create honest, effective products that are good for both people and the planet.

The Women Behind the Brand

At the heart of Birch Babe is a mother-daughter team whose shared passion for wellness, sustainability, and transparency has shaped the brand from the beginning.

What started as a small, intentional skincare line has grown into a nationally recognized Canadian brand, while still remaining grounded in family values, ethical sourcing, and thoughtful production. That same philosophy extends to Birch Baby, a sister line offering gentle, low-waste care for babies and young families.

Clean Ingredients, Clear Standards

Birch Babe is known for its commitment to ingredient transparency and safety:

• Many products are EWG Verified or rated low-hazard

• Certified all-natural, vegan, and cruelty-free formulations

• Crafted in small batches in Ontario

• Free from unnecessary fillers, synthetic fragrances, and harsh additives

This focus allows customers to feel confident in what they’re using, without needing a complicated routine or a shelf full of products.

Sustainable by Design

Sustainability is woven into Birch Babe’s approach, from formulation to packaging. The brand prioritizes low-waste and recyclable materials, including glass, aluminum, and responsibly sourced paper packaging, helping reduce single-use plastic wherever possible.

It’s a practical, approachable version of sustainability, one that fits into real life.

Why We Partner With Birch Babe

At Simply Natural Canada, we choose partners whose values align closely with our own. Birch Babe stands out because they are:

• Proudly Canadian and family-owned

• Transparent about ingredients and sourcing

• Committed to low-waste packaging

• Focused on products that are effective, accessible, and responsibly made

Supporting Birch Babe means supporting Canadian families and businesses that are doing meaningful work for people and the planet.

👉 Explore Birch Babe at Simply Natural Canada